'One Minute With Dec' 14 Feb 2010

The widest read, 'delivered to your Email box',
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A FREE service from 'The Serious Writers Guild' at MAKEHITS.COM - written by Dec Cluskey with a little bit of help from his friends.


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“3 Minutes on the Radio With Dec” –

"My Emails Are Written With Good Humour And Should Be Read With A Smile"

[-The views of any contributor to 'One Minute with Dec' are not necessarily the views of Dec Cluskey-]

"There's only X amount of time. You can do whatever
you want with that time. It's your time." Lou Reed


    Get your Email skills up to speed [So important today]
    A cost nuisance in gigging? [ bands and artists are penalised ]
    The Importance of Residual Income [ The music business has it built in ]
    Subscriber's Section [ how to conduct the meeting ]
    The gags: ..... [ next time you hear the USA being insulted? ]

Get your Email skills up to speed [So important today]

Since the launch of the Blackberry type devices where you can conduct all Email business by phone … there has been a marked increase in the amount of Emails which businesses receive that are almost illegible.

Reason being that they now have differing methods of retaining the original Email …. So when you reply, the new message gets jumbled up with the original … nightmare!

We have been involved with email right from the start and we currently deal with in excess of 300 a day. So, we quickly had to get up to speed with ‘Netiquette’ … the accepted polite way of replying to Emails and also the correct way of saving bandwidth.

Here are some accepted ‘correct’ thoughts that will help.

    1) Always keep your new message or reply on top [Blackberries will put a reply on the bottom]
    2) Delete all but the first two lines of the original message … this acts as a reminder of what the message was about. It saves bandwidth and thus, the World, hopefully.
    3) Use <<<<< This is the question you asked >>>>> as a way of letting the guy you are Emailing know what your reply is about. It acts like the old fashioned underlined title Re: your letter of 1st inst
    4) Use copious indications of your smile as you write and never be tempted to be rude. A [Grin!] works wonders.

Remember that guys will get upset at the lightest remark you make … so reread your Emails for signs of nastiness and ALWAYS check the spelling and grammar … so important in the business world today. Sorts the men out from the boys.

I keep a ‘New Document’ titled ‘Spellcheck’ on my desktop so that I can quickly paste in a word I am unsure of spelling … the ‘Word’ document will immediately show whether it is correct or offer alternative spellings.

By the way, all these points above are even more valuable in Newsgroups and Social Network sites.

"Me, I've concentrated on music pretty much to the
exclusion of other things." Lou Reed

A cost nuisance in gigging? [ bands and artists are penalised ]

Now here is something that the government in the UK does not want you to know?

When VAT [Value Added Tax] was temporarily reduced to 15% in the UK, the Chancellor added 2% duty to fuel to offset the reduction in tax collected from motorists. Now that VAT has been increased to 17.5% again this hidden tax has not been removed - hence recent rises in your fuel costs.

This means that the average band/artist has an added 2% petrol cost when gigging. Is that right? Venues find it hard enough with the smoking ban and customers being afraid to drive due to drink drive purges. Now the artists are being hit. Crazy? Or what?

You can sign the link below to have this stealth tax removed! Having said that, I am convinced no one in Government even looks at these petitions - let alone acts on them!


"I'm in this business for too long to be half-hearted
about anything." Lou Reed

The Importance of Residual Income [ The music business has it built in ]

The question you must pose yourself today if you want to become wealthy, out of debt or simply have financial control is: do I possess multiple streams of income?

The term residual income (RI) pops up a lot in literature and on the internet, all it actually means, though, is recurring income. It is income that continues to flow whether you’re there or not, e.g. the interest paid on your savings account at the bank or dividends paid on shares you own. Earning while lying on the beach in The Bahamas.

Music is one of the only businesses that has residual income and multiple streams of income built into its very fabric…. think about it. You write a song, record it and make money from the recording. The record pays you, not only mechanical royalties [a percentage of sale price] it also pays you PRS [Performing Right Society] whenever and wherever it is played [because you wrote it/made it/performed it]. It then pays you when others perform your song. And then PPL [Phonographic Performance Limited or Harry Fox in the USA] whenever your recording is played anywhere, if you are performing on the record.

But you need to know when you ‘have one’ … a hit toon … a potential stream of income … the smart cookies check ‘em out at our Demo Consultation Service ... now with a fantastic ‘two for one’ offer – but hurry … there are only a few places left.

The importance of RI [Residual Income] is that for each of the MSI’s [Multiple Stream of Income] above, each stream should be functioning on a residual basis. These streams require all the time and effort at the outset i.e. from the idea, to the planning, to the implementation, to the checking and refining then they are finalized and left on ‘autopilot’.

You then need to do very little to them after this point, they work for you instead. Especially if you have your own Publishing Company . You can then begin your next residual income stream and so on and so forth. In other words another song.

This leads to the final questions. Do I have MSI’s? If so, are they on a residual basis?

Where Does Affiliate Marketing Fit In? If you have a site, perhaps a music site, you may as well have this additional stream of income. Affiliate Marketing fits in perfectly, you don’t even have to set up a residual stream that generates a lot of profit and I’ll tell you why.

Think about it, set up 100 income streams of $1000 per year profit each and you would be making $100,000 a year. Now, think about that more closely…

For an income stream to generate $1000 per year you need to be profiting $83.33 per month how possible is that? Very. Just with Google Adsense revenue from a reasonably visited website would generate that $1000 a year stream and likely a lot more.

Affiliate Marketing allows you to set up these multiple streams of income without actually owning the products or services! Couldn’t be better! You’ve got your whole life to set up these streams too I’m not talking about overnight success here. If you think this comes overnight you’d better go up the corridor to that ‘Let’s All Live in the Clouds’ seminar.

So, returning to my $1000 a year point, if you could set up a stream generating $1000 per year, could you make it turn into $2000 a year or $166.66 a month? Of course you could, now you only need fifty $2000 a year streams to hit your $100,000 a year target. Now, upscale each one and it doesn’t take a genius to see that not only is $100,000 a year an achievable target - it may also be an easy target. $200,000 a year doesn’t look far off either does it? How about $500,000?

I’ll leave that for you to ponder over. Get your own Publishing Company?

"I try very much, whenever I do projects, whatever
it is, there's only one thing on my mind, only one
thing." Lou Reed


Please know that I'm grateful for your assistance and friendship, Dec, and that I live in hope that music will one day join our paths....

You are a good man, and I'm honoured!



"People who make decisions go to the top.

Those who fail to make decisions go nowhere." Bob Proctor

“Thank you immensely for your gesture and understanding. You're correct, I am strapped for cash, so much so, that I have to sell my guitar to fund life itself and, that the British system appears to punish one for being disabled.

Subscribers Section

Hi Dec,

8 years after joining the Serious Writers' Guild, all the hard work and advice is starting to fall into place and things are really starting to happen. Fanbase is building, venues are being packed out, and A&R men are keeping a watchful eye...

We are doing a gig at the Hub Theatre in Verwood on 6th February and suits from the R** T******* Production company are coming down to look at the possibility of taking us on, producing 3 records for us, and when the time comes, present us to EMI. Obviously, they want to take a percentage.

Have you heard of R** T******* before? (Apparently, they were connected with Sandy Thom's success in some way.) How should we go about verifying their credentials? Also, what would you recommend as our next course of action? If they offer us a percentage deal, what would be a sensible figure to accept? Should we invite other production companies to have a punt and pick the best? How should we go about doing that?

Many thanks,

D**** P****
( Writers' Guild, Master Classand Art of Live Performingmember)

My Reply:

Our rules are "one short reply to ONE question on music FOR NON-MEMBERS, Members of 'The Serious Writers Guild' have unlimited personal access to Dec by direct telephone, Fax and Email, apply at https://secure.mistral.co.uk/makehits/swgappsecure.htm ".

[Any advice given here shall not be deemed as financial or legal advice under any existing or future laws of any country]


Well done...

I would suggest you re read all the info in 'How to Make A $Million from your Music' re. meetings ....

It is also well to understand that the visuals are 80% of the success factor ... so make absolutely sure every costume on stage is color coordinated, stinking of 2010 and steer well away from the Tee Shirt a jeans regime of British bands!

Always look at the latest Black Eyed Peas pics and think six months into the future from them.

Be aware of my ultimate advice: "the time to negotiate is when you are at Number 3"

Any deal with a decent hit orientated production team is worthwhile so long as it is not a downright rip off [usually by a small time company] ... the companies who are successful in this industry usually get there, and stay there, by being honest and fair.

Make absolutely sure you have your publishing company set up and all your material assigned..... ESSENTIAL! This is the b*ll breaker. I repeat ESSENTIAL. http://www.makehits.co.uk/publishing.htm

Be larger than life and full of largess .... take them to lunch at The Ivy ... show style ... have that bottle of Dom Perignon. Quiet style shows that you are a person of integrity and you are here for the long haul. Perfection in your lifestyle demonstrates that you have perfection in your musical and performing and business skills.

D**** ....

Isn't it odd that the 'ten year scenario' comes true so often? Amazing? You will have your first real hit at year 10.

As regards your questions ....

The answers will become obvious. It is rare that a company will sign you immediately in hours or days .... it is a gradual process ... they will want to get to know you [hence The Ivy] .... they want to know that any money and time invested is going to bring fruit. So, be prepared for a period of months of uncertainty and realise that it is foolish not to pursue and listen to other avenues of opportunity.

I am always here when it comes to the two important questions: "how long? And how much?" Realistically, the only genuine worries. As a member of The Serious Writers Guild You have my private phone numbers.


Dec [Cluskey] dec@makehits.com

2 Gold discs in 2008! Decca have relaunched their ‘World Of’ series on the back of those hits. Readers Digest are now promoting a triple album set …. Do you think I can help your music career succeed?

Check out 'How to Make A £Million From your Music' at http://www.makehits.co.uk. Secure purchase at https://secure.mistral.co.uk/makehits/swgappsecure.htm or fast cred*it card line: +44 1323.728005 or UK 01323.728005

“3 Minutes on the Radio with Dec” …. Available immediately at http://www.myspace.com/makehits

"In reading the lives of great men, I found that
the first victory they won was over themselves...
self-discipline with all of them came first." Harry S. Truman

The gags: ..... [ next time you hear the USA being insulted? ]

“There was a conference in France where a number of international engineers were taking part, including French and American.

During a break, one of the French engineers came back into the room saying "Have you heard the latest dumb stunt Obama has done? He has sent an aircraft carrier to Haiti to help the earthquake victims. What does he intend to do, bomb them?"

A Boeing engineer stood up and replied quietly: "Our carriers have three hospitals on board that can treat several hundred people; they are nuclear powered and can supply emergency electrical power to shore facilities; they have three cafeterias with the capacity to feed 3,000 people three meals a day, they can produce several thousand gallons of fresh water from sea water each day, and they carry half a dozen helicopters for use in transporting victims and injured to and from their flight deck. We have eleven such ships; how many does France have?"

You could have heard a pin drop.“


Now Click here to Join 'One Minute With Dec' Mailing List.... FREE!

  • “Hi Dec £170,000 I've made in the past six months ... so many projects I haven't a minute. Number 4 in Music Week chart ... can't wait for next year ... they are predicting huge chart success for my productions. Unbelievable.
    D**** E****”

  • Enjoy video for a song I co-wrote with extraordinary Dutch singer Jenny Lane.
    I have 2 co-written songs on her great new album Monsters.
    Thanks for all the continued support & advice... Mick Lee.

  • In 2010 film, just budgeted in LA, for full theatrical in the US for $8.7mill with Paul Kay attached.
    Two Liverpool 08 commissions. First with 200 choir Second a major CD Brass Band album with Fairey Brass Band ... Phil Lawrence [UK]

  • I had my first Top Ten Hit in Germany as a songwriter, great things are happening ... I'm on tour all over Europe with the band that I'm producing. We're the official support act for 50 Cent. 15 shows in the greatest countries of Europe. Marcell Brell [Germany]

  • We played The Cavern Club in Liverpool
    Patchwork Grace were the best thing they'd ever seen!!
    Ian - Thanks again Dec! [UK]

  • I was asked to play at the Pepsi Music festival in Buenos Aires. The most important festival held on the whole South American continent. it lasts 10 days every major local star, as well as many international acts like Megadeath, The Wailers, Die Toten Hose, etc. Thanks again Dec ... Emiliano Canal [Argentina]

  • Recently I have finished a score for an independent movie called “Treehouse”. I am now composing tracks for various music libraries for licencing and am also discussing publishing the MUNKIE catalogue with various publishers. Jason Clarke. [N. Ireland]

  • This is Yosi & Ofir Nafkar from Israel member of The Serious Writer Guild Membership No NET0778030W. We wrote music for an Australian Movie By Kerry Bowden. She is a great woman who helps children in need. The movie and the music had a great success. Together we gathered 1million$. [Israel]

  • Hi Dec, some good news regarding my girlfriend Erin's songs, 3 are being used on a new American TV show. Anyway thanks again for your invaluable support, knowing your there makes this leap into the publishing world feel a lot safer ... Roger O'Donnell [The Cure]

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